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Basic Rice Recipe
Our products
Every East End Foods product that you have in your kitchen has been nurtured, harvested, processed and packaged with loving care. As you have chosen the best possible product, we’ve chosen the best possible seeds, farmers that understand our ethos of quality and processing and packaging equipment that is state-of-the-art.
You’ll know how good the products are when you open the packaging and experience the wonderful aromas, bursting from the pack. This is just the forerunner of the taste treat to come!
Latest Recipes
Handpicked just for you
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- Cook: 30 Mins mins
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Chana Masala
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Golden Turmeric Milk
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Rogan Josh
- Prep: 10 mins
- Cook: 15 mins
- Serves: 5
Afghani Bolani
- Prep: 10 mins
- Cook: 15 mins
- Serves: 5
Hariyali Chicken
High standards
driven by YOU
Four decades of experience play their part, but it’s you, our customer, who drives our quest for excellence. The East End Foods range of 1250 products has been developed in response to what our customers want. The high quality is maintained to ensure you get the very best food products to tempt your taste-buds.If you like Asian food, you’ll love the East End range!
We inspire you
You've probably got a few favorite recipes and you'll find our range of spices and pulses will add extra zing and flavor to every dish.
If you're looking for inspriration or just want to give your family something new that will gather praise for your culinary skill, take a look at our recipe section and explore the delicious dishes. You can'be sure that every product passed our quality test-and our standards are high. Check out the East End Food Quality charter here.
See, smell, savour
You can’t compromise on quality so our products:
- Look good in packs sealed to preserve their freshness
- Have wonderful aromas
- Add something special to every dish that makes it delicious and full of flavor
whether you're adding a touch of spice, creating wonderful side dishes with pulses or just want a top quality rice, you can use East End Foods' products in your favorite recipes or explore our recipes for new ideas.